Saara Jamieson
Author | Founder of Cool Beans Underwear & Keynote Speaker
Saara Jamieson is the founder of Cool Beans Underwear, the world’s first TGA-registered wearable medical device for testicular cooling and scrotal support. With a background in cancer genetics and medical research, Saara transformed her personal 3.5-year infertility journey into a globally recognised innovation in men’s health. She is a published scientific author, founder, and emerging thought leader driving bold conversations around fertility, preventative health, and male wellbeing.
Her journey spans from laboratory research to launching a high-impact MedTech product that has gained attention across healthcare, sport, and digital innovation sectors. Saara brings deep scientific insight, human-centred design, and commercial savvy into every conversation—making her a sought-after speaker, founder, and voice for change.
BOOKS AUTHORED BY SAARA
What if the missing piece in the fertility conversation wasn’t a woman’s body, but a man’s health?
Cool Beans is part memoir, part manifesto, and part practical guide that flips the spotlight onto the overlooked role men play in conception, vitality, and long-term wellbeing.
When Saara Jamieson and her husband Jordan faced the heartbreak of miscarriages and fertility struggles, they discovered an uncomfortable truth: male reproductive health was barely being talked about. Determined to change the narrative, Saara founded Cool Beans Underwear®, a simple, science-based solution to reduce testicular heat and improve fertility. What started as one couple’s journey has grown into a global mission for men’s health.
In these pages, you’ll find:
A powerful personal story of resilience, loss, and hope.
Eye-opening science on sperm health, hormones, mental wellbeing, and longevity.
Practical tools at the end of each chapter to put knowledge into action, whether you’re on your own journey, supporting a partner, or simply curious about men’s health.
Real conversations from men and women who share their truths, breaking silence and shame around fertility.
More than a fertility book, Cool Beans is a call to action: for couples, families, and communities to bring men back into the conversation. It’s about preparing bodies before clinics, strengthening relationships under pressure, and building healthier generations to come.
Whether you’re trying to conceive, supporting someone who is, or passionate about changing the way we talk about men’s health, this book will leave you informed, inspired, and full of hope.
