The question every author should answer before publication. When people talk about publishing a book, the conversation often begins with the manuscript. How many words does it have? Is the editing finished? What should the cover look like? Which category should it sit in? What price should be placed on it? All of those things matter, but there is another question I believe authors should ask much earlier: what is this book actually promising the reader? I do not mean a grand

There is a moment after publishing a book that nobody really prepares you for. You have spent months, sometimes years, writing it. You have survived the editing process, approved the cover, checked the proofs and finally held the finished book in your hands. Launch day arrives, people congratulate you, photos are taken, books are sold and everything feels incredibly exciting. Then normal life resumes. You check your sales and nothing has happened that day. Maybe nothing happe